#MarkedAsUnsafe riffed off the common practice of
marking yourself as ‘safe’ on Facebook during a crisis.
The Secretary of State acknowledged the campaign, and included controlling
or coercive behaviour in the Online Safety Bill.
We collaborated with influencers and encouraged people to share this graphic:
With no paid media, over two million people were
reached by the #MarkedAsUnsafe message.
The campaign was launched on the day Parliament returned from recess.