The clothes industry produces 10% of all emissions,
largely driven by the ‘wear it once’ culture of cheap, fast fashion.

We hopped on the TikTok #outfitchallenge trend but with a twist - one
item of clothing would stay the same, demonstrating how people could #wearitagain .

The results: exposure to over 5 million followers, 2 million views and over 100k likes to date.